The youngest ATP World No. 1, Carlos Alcaraz, has taken the tennis world by storm since last year. The 20-year-old has already amassed 12 career titles, including two Grand Slam titles. His first at the 2022 US Open, making him the youngest-ever year-end ATP World No. 1. He clinched his second Major title at Wimbledon this year by defeating 23-time Grand Slam champion Novak Djokovic.
In 2023, the Spaniard has already won 6 titles and is bidding to defend his first Major title at the ongoing US Open. The 20-year-old already has earned $20.3 million in career prize money since turning pro in 2018. In the current season, Alcaraz has earned $8.5 million so far, winning six titles along the way. He bagged approximately $2.9 million by winning the 2023 Wimbledon title.
Carlos Alcaraz is one of the most exciting young sportsmen the world has seen in a long time and is well on his way to becoming a notable name in history. Earlier this year, the Spaniard declared in an interview that his goal was to become the man with the most Grand Slam titles in history. There is no doubt about his capability to achieve the feat, given his strength, playing style, and confidence on the court. At just 20 years old, he already has accumulated 12 titles and two Grand Slams and could be on his way to a third Major title by September 10th.
Given his increased popularity, top brands are chasing the youngster for sponsorship and endorsement deals. Currently, Alcaraz is sponsored by Nike for his apparel and shoes and Babolat for his equipment, the same as the 22-time Grand Slam champion, Rafael Nadal.
Alcaraz became the global ambassador for luxury watchmaker Rolex in 2022, joining tennis legend Roger Federer, who has had a longstanding relationship with Rolex. The deal is rumored to be a multi-year deal worth around $8 million. Alcaraz was spotted wearing the famous Rolex Daytona as he accepted the trophy at Wimbledon this year. The youngster signed a deal with German carmaker BMW in 2022, which saw him become an ambassador for their cars on a multi-year deal. The same was extended in January this year. Alcaraz is also the brand ambassador for ElPozo, a food brand from his hometown of Murcia. They have a three-year deal that is subject to extension.
In June 2023, Louis Vuitton, the French luxury fashion brand announced Alcaraz as their face of men’s fashion. The financial details of the deal are not disclosed. This was not the 20-year-old’s first time foraying into the fashion industry, as he also represented the American line, Calvin Klein. The youngster appeared in a photo shoot for the brand after his disheartening semifinal loss to Djokovic at the French Open this year.
The details of Alcaraz’s endorsement deals are not public knowledge, however, the tennis star’s rising popularity is seeing top luxury brands attracted to him. Rolex, Louis Vuitton, and Calvin Klein are huge brands in the world and soon there will be others among the ranks lining up to sign the youngster.
Carlos Alcaraz’s net worth at just 20 years old is reportedly somewhere between $20-24 million. His growing fame and success on court have already made him the next big thing in the sporting world, not just tennis.
