Chelsea FC might take a toll on their sponsorship revenue in the next season due to their lackluster performance in the Premier League 2022-23. The London football giants are likely to finish just inside the 10th spot, which will see them out of the major European competitions. However, in 2022-23 the club finished at the third spot with a sponsorship revenue of £156.25m behind Manchester City and Manchester United.
The Frank Lampard-managed side gains the biggest sponsorship revenue from their principal partner Nike. The deal between the two parties was signed in 2016, putting an end to the eleven years deal with Adidas. It was one of the biggest deals offered by Nike then before they signed a more lucrative contract with Liverpool FC in January 2020. The partnership fetches Chelsea an annual value of $73.45m.
Three, the British telecom company, is the second-largest sponsor for Chelsea. The club yields $52.50m per year from its principal partner, and along with that, its logo ‘3’ is one of the biggest identification marks of the Chelsea shirts. The deal between the two parties was signed for an initial three-year in 2020 after their previous partners Yokohama Tyres, took a lower-tier partnership with the club.
The club signed a £20M-A-Year deal with Amber Group, leaders in digital asset products and infrastructure. The deal etched WhaleFin’s logo — the flagship digital asset platform — on the shirts of the men’s and women’s teams from the 2022-23 season. The partnership is focused on growing WhaleFin globally and making it available for Chelsea fans all across the globe.
The principal partners of the Chelsea Football Club for the 2022-23 season include:
The official partners of the Chelsea Football Club for the 2022-23 season include:
| Cadbury |
EA Sports |
GO Markets |
HUBLOT |
| Levy |
MSC Cruises |
PARI Match |
Rexona |
| Singha |
Zapp |
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Overall, Chelsea has a partnership with 13 clubs for the 2022-23 season, which is comparatively lesser in number than the top Premier League clubs. However, their deal with these sponsorships is much more lucrative in comparison. The club rakes up 89 percent of the total income of sponsorship from its top five sponsors — NIKE, Three, WhaleFin, Trivago, and Rexona, amongst others.
The heaviest representation in Chelsea sponsorship comes from the clothing industry. The retail, technology, financial services, and travel & tourism companies also play a major role in the sponsorship of the club.
The investment from the sponsors plays an impactful role in the overall club revenue per season. The stadium naming rights, shirt or sleeve sponsorship, and the revenue generated helps in funding the expenses of the players, including their annual salary and weekly wages.
Chelsea recorded a much higher turnover of £481.3 million from £434.9 million in the 2021-22 season. Their commercial revenue increased to £177.1 million, courtesy of the increase in net revenue from sponsorship.
